Uncatering service: onboarding & dashboard redesign
Worked as a Lead Designer defining the redesign base, and reshaping the design and development processes. Redesigned the hh website, the meal plan onboarding, and the new dashboard to accelerate and improved the registration and food ordering process for the old and new clients.
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Key results
Redesigned and launched hungerhub.com, catering.hungerhub.com, and the Uncatering Admin Panel, improving the client onboarding process and improved the efficiency of customer interactions.
Delivered development-ready designs in Figma, conducted competitor research, and maintained the Design System in Figma and Confluence, streamlining the development process;
Reduced new client registration time by 3x, boosting user satisfaction and trust while optimizing development efficiency.
About the company
Hungerhub is a meal office managing platform, that connects your workplace with local restaurants. During the first 3 months the main goal was to get some of the most urgent tasks out of the way, such as companies website, marketing landings, and marketplace redesign.
I made sure that companies business goals align with the users demand. While working closely with product owners I developed a roadmap to achieve our long-term goals.
Gathering users feedback
Important goal of our redesign was to increase transparency & show how reliable company is.
Main goal was not only help our users navigate our various services but also show them how reliable we are. Unlike our competitors our fees were lower & delivery was always on time.
Defining the problem
When I joined the project, onboarding new clients was slow and confusing. The process required multiple manual steps, unclear instructions, and back-and-forth communication with support, which delayed activation and created frustration. New clients often felt uncertain about what to do next or whether they had completed setup correctly.
I started by mapping the existing onboarding flow and identifying drop-off points. I reviewed support tickets, spoke with internal stakeholders, and gathered feedback from recent clients to understand where they were getting stuck. A key insight was that users didn’t just need forms — they needed guidance, reassurance, and visibility into progress.
Onboarding Redesign
Based on this research, I redesigned the onboarding as a structured, step-by-step experience with clear progress indicators, contextual help, and simplified inputs. I also reduced unnecessary steps by aligning with internal teams on what information was truly required upfront versus later.
As a result, the time it took for new clients to complete onboarding decreased by three times, and we saw a noticeable improvement in user confidence and trust, with fewer support requests and smoother handoffs to the operations team.
Results that we can measure
3 times faster
Application process timeline improved by decreasing the time needed to set up a call with a manager and create an application to enroll a new client.
Gained trust
By providing clients with instant access to our demo product, we gave them more tools to learn how to use our service, making it easier for them to trust us.
Less paperwork
The processing speed of enrolling new clients increased significantly. Managers set up applications faster by getting all the information they need upfront.
